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Healthcare SEO: Why Local Search Optimization is The Best Medicine
Business, Dentists, Doctors
Healthcare SEO: Why Local Search Optimization is The Best Medicine
20 February 2014

Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

Web.com Small Business Tip of the Day: Are You in Trouble With Google?
Home Page Blog, internet marketing, On Your Way

They don’t call, they don’t write…have you done something to offend the biggest search engine company in the world? If you’re still trying to get Google to move you up in its search rankings to no avail maybe your website isn’t up to their standards. If your site isn’t mobile-friendly or if you have long load times, blank screens and customer complaints, Google will demote you, but you can fix it. Two areas to fix are faulty redirects and mobile-only errors, which are usually blank screens. Read more…

7 Types of Content That Search Engines Love
Entrepreneurship, Getting Advanced, Home Page Blog
7 Types of Content That Search Engines Love
13 May 2013

One of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I thought were most relevant for small businesses – and that you are probably already doing. Read more…

Are Those Sleigh Bells or Cash Register Bells?
internet marketing,Mobile/Applications
Are Those Sleigh Bells or Cash Register Bells?
3 August 2010

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008. For many large companies, the holiday buying season never stops. Orders are negotiated and placed with suppliers year-round for the next season in hopes of keeping margins low while anticipating what shoppers may be looking for during this 2-month buying frenzy. Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
Search Engine Optimization
Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
19 March 2010

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or SEO, which can have a lot of different variables and nuances. Read more…

An Economic Antidepressant for Small Business Owners?
Small Business Development
An Economic Antidepressant for Small Business Owners?
19 February 2010

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, even suicide, doesn’t make Eli Lilly any less gun-shy about promoting the potential benefits of the drug. Read more…

What Is Online Marketing?
internet marketing
What Is Online Marketing?
14 September 2009

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also be done for political campaigns, public relations initiatives, and online reputation management. For the most part, online marketing involves buying advertising through websites or email. Read more…

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