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The Art and Science of SEO: From Local to Global
Deborah Ager, SEO, Women In Business
The Art and Science of SEO: From Local to Global
29 April 2010

From local to global. In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Read more…

Your Competitors May Also Be Doing SEO
Search Engine Optimization
Your Competitors May Also Be Doing SEO
23 April 2010

For a small business website owner, one of the challenges of online marketing and search engine optimization (SEO) is that your competitors may also know how to get found on search engines. In fact, they may have been employing SEO tricks for years, and they may be enjoying a top spot on engines like Google™, Bing™, and Yahoo!®. Conversely, you may have had great success with SEO in the past, but then you found your site losing placement on the search engines because other people in your field have learned how to make their own sites jump over yours. Read more…

Being in the Right Place at the Right Time
Small Business Development
Being in the Right Place at the Right Time
30 March 2010

On my way to work every day, I drive over a curved bridge. There are some very tall streetlights on this bridge, and there are some large blackbirds that like to perch on top of these lights . . Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
Search Engine Optimization
Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
19 March 2010

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or SEO, which can have a lot of different variables and nuances. Read more…

An Economic Antidepressant for Small Business Owners?
Small Business Development
An Economic Antidepressant for Small Business Owners?
19 February 2010

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, even suicide, doesn’t make Eli Lilly any less gun-shy about promoting the potential benefits of the drug. Read more…

Is SEO Dead? The Jury’s Still Out
Deborah Ager, SEO, Women In Business
Is SEO Dead? The Jury's Still Out
2 February 2010

Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. “I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. Read more…

Online Reputation Management for Small Businesses
internet marketing,Mobile/Applications
Online Reputation Management for Small Businesses
20 January 2010

An unhappy customer can be the bane of any size business, but small businesses can sometimes feel a bigger impact from one unsatisfied client. This is because the Internet allows people to make their complaints known to the world at large, whether their issues are well founded or not. There are even some online forums where a complaint against your company can get better rankings in the search engines than your own website. Read more…

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