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Building Links with Bloggers to Improve Your SEO
Search Engine Optimization
Building Links with Bloggers to Improve Your SEO
30 August 2012

Looking for ways to boost your SEO, fine-tune your link-building strategy, and build relationships with bloggers? If so, then check out Mandy Boyle’s recent article on the Solid Cactus blog, which includes tips and resources to get you started. Mandy explores the challenge of finding quality, targeted links that are relevant to your audience—and the time-consuming nature of the effort. She also highlights the value of partnering with a professional search agency like Solid Cactus, which can “leverage its existing network of bloggers to find and negotiate with relevant bloggers” who are in your industry. Read more…

3 Reasons Why Your Business Needs Mobile Advertising
internet marketing, Search Engine Optimization, Small Business Development
3 Reasons Why Your Business Needs Mobile Advertising
21 June 2012

As a business owner, you’re always looking for ways to promote your business and connect with new customers. Mobile advertising is a great way to get the attention of people searching for your products or services—at the very point when they’re ready to buy. Because mobile has the power to help you find more customers, it’s important to consider its potential for your business. Read more…

Does Your Web Page Look Spammy?
Web Design
Does Your Web Page Look Spammy?
28 January 2011

To maintain its credibility and ensure repeat visits, Google is always trying to improve the results it delivers to users. As part of their work to enhance the customer experience, engineers at Google have been working to identify the types of pages that appear to be “spammy,” or that are not sufficiently relevant to any particular keyword phrase that gets typed into their search engine. To further its efforts, Google has started taking aim at sites that look as if they’re “designed to look relevant,” and this kind of change may inadvertently affect your own search engine rankings if you don’t stay on top of your website. Read more…

Keeping Your Website Fresh and Competitive
Web Design
Keeping Your Website Fresh and Competitive
24 August 2010

Website design trends can change quickly, which means that sites that aren’t kept up-to-date can get stale over time in the minds of their users. When people come to a website that appears outdated, they’re less likely to make a purchase. And because very few people will come out and tell you that your site looks a bit old-fashioned, it’s important to understand what makes a site look “modern” in the eyes of its users. Read more…

Get Ready for Bing Results on Yahoo!
Search Engine Optimization
Get Ready for Bing Results on Yahoo!
18 August 2010

If you monitor search engine traffic to your website, you may notice a distinct change in the coming weeks. Bing™ is set to start delivering results for Yahoo!® searches, and this is going to have an impact on anyone who gets visitors from either of these search engines. When the transition is complete, you’re still likely to see results labeled as coming from Yahoo!, but they’ll be “Powered by Bing,” and the change is going to make you either happy or apprehensive. Read more…

10 Tips for Beginner Bloggers
Uncategorized
10 Tips for Beginner Bloggers
24 June 2010

One of the most difficult parts of blogging is actually getting started. You might ask yourself: “What do I have to say?” “Is it really that important?” “Who will actually read what I write?” The answers to these questions will never be revealed . . Read more…

Your Competitors May Also Be Doing SEO
Search Engine Optimization
Your Competitors May Also Be Doing SEO
23 April 2010

For a small business website owner, one of the challenges of online marketing and search engine optimization (SEO) is that your competitors may also know how to get found on search engines. In fact, they may have been employing SEO tricks for years, and they may be enjoying a top spot on engines like Google™, Bing™, and Yahoo!®. Conversely, you may have had great success with SEO in the past, but then you found your site losing placement on the search engines because other people in your field have learned how to make their own sites jump over yours. Read more…

Web Design Lessons Learned
Web Design
Web Design Lessons Learned
22 April 2010

Web. com has a long history—dating back to the late 1990s—of helping small businesses promote themselves on the Web. In 1999, for example, Bill Clinton was president, most of the world dialed up to the Internet, and people used search engines like Lycos® and HotBot. Read more…

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