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Small Business Development
Being in the Right Place at the Right Time
30 March 2010

On my way to work every day, I drive over a curved bridge. There are some very tall streetlights on this bridge, and there are some large blackbirds that like to perch on top of these lights . . Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
Search Engine Optimization
Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
19 March 2010

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or SEO, which can have a lot of different variables and nuances. Read more…

How the Google Caffeine Update Affects Small Business Websites
Search Engine Optimization
How the Google Caffeine Update Affects Small Business Websites
29 January 2010

Google™ recently updated its search engine index—the way it collects and stores data for retrieval—in a big way. Though Google is constantly tweaking its algorithm (i. e. Read more…

Search Engine Optimization: Avoid “Black Hat SEO” Tactics
Search Engine Optimization
Search Engine Optimization: Avoid “Black Hat SEO” Tactics
2 November 2009

Search engines like Bing™, Google™, and Yahoo!® pride themselves on the accuracy of their information, and they’re focused on ensuring that search results return the most relevant websites. Therefore, it pays to be honest and straightforward when you’re presenting your site to the search engines. Over the years, several webmasters and optimizers have found ways to artificially boost the positions of websites and to achieve higher search rankings in an unethical manner. Read more…

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