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SEO Success Metrics: Where Should You Focus Your Efforts?
Search Engine Optimization
SEO Success Metrics: Where Should You Focus Your Efforts?
16 April 2010

Measuring the success of your SEO campaign is no easy feat. With so many metrics to consider—keyword rankings, PageRank™, number of indexed pages, traffic statistics . . Read more…

Online Leads Have a Shelf Life: Act Fast and Efficiently
internet marketing
Online Leads Have a Shelf Life: Act Fast and Efficiently
13 April 2010

Generating sales leads can be easy, but turning them into paying customers has become more complex over the past two decades. Prior to the advent of the World Wide Web, small businesses got most of their sales leads through phone book listings. If you’re old enough to remember looking through the Yellow Pages, you’ll probably recall that many companies added “AAA” to the front of their names to get higher alphabetical placement in the directory. Read more…

Optimizing Your Google PPC Account in 15 Minutes
internet marketing
Optimizing Your Google PPC Account in 15 Minutes
8 April 2010

Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 quick and easy optimization techniques that you can undertake in 15 minutes or less to ensure that your PPC campaigns maintain optimal performance. Review your Search Query Performance reports. Read more…

Being in the Right Place at the Right Time
Small Business Development
Being in the Right Place at the Right Time
30 March 2010

On my way to work every day, I drive over a curved bridge. There are some very tall streetlights on this bridge, and there are some large blackbirds that like to perch on top of these lights . . Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

How to Test and Improve Your Website’s Usability
Getting Advanced,Web Design
How to Test and Improve Your Website's Usability
23 March 2010

Many small business owners have assumptions about website usability that may not match the actual behavior of their online customers. Anyone who designs a website needs to understand that visitors have a set of conscious and unconscious expectations that are based on their prior experience with other Internet destinations. Whether they know it or not, your website visitors have been “trained” to find information on certain parts of a website, and their behavior is influenced by the positive and negative experiences they’ve had visiting a variety of sites. Read more…

Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
Search Engine Optimization
Search Engine Optimization: 7 Proven Steps (Plus a Bonus Tip!)
19 March 2010

You don’t always need to invest in high-end search engine marketing services to get found on Google™, Yahoo!®, and Bing™. In fact, many small businesses only need to follow a few basic steps to get discovered by search engines. The practice of getting higher rankings for your website is known as “search engine optimization,” or SEO, which can have a lot of different variables and nuances. Read more…

The Paradigm Shift: From Clicks to Conversions
internet marketing
The Paradigm Shift: From Clicks to Conversions
8 March 2010

At Web. com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. Read more…

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