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Healthcare SEO: Why Local Search Optimization is The Best Medicine
Business, Dentists, Doctors
Healthcare SEO: Why Local Search Optimization is The Best Medicine
20 February 2014

Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

2010: A Small Business Odyssey
eCommerce,internet marketing
2010: A Small Business Odyssey
4 January 2010

[caption id="attachment_1696" align="alignright" width="150" caption="David Brown,Chairman, President,and CEO of Web. Welcome to 2010 . . Read more…

What Is Online Marketing?
internet marketing
What Is Online Marketing?
14 September 2009

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also be done for political campaigns, public relations initiatives, and online reputation management. For the most part, online marketing involves buying advertising through websites or email. Read more…

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