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Think Seniors Aren’t Online? Think Again
Getting Advanced, Home Page Blog, Online Marketing

Still think senior consumers aren’t online? This misconception could be your business’s loss. A study earlier this year by Ipsos and Google of consumers age 67-plus found that seniors are using all kinds of digital platforms, including search, social networking and online video, and that the Web is fast catching up to TV as seniors’ number-one media activity. The Internet is the top source seniors turn to when gathering information; time spent online is comparable to that spent watching TV—an average of 15.8 hours a week online vs. Read more…

How Do Millennials Find Your Website?
Home Page Blog, On Your Way, Online Marketing
How Do Millennials Find Your Website?
20 July 2013

How do young adult Millennial consumers–the always-on, social-sharing, mobile generation—look for businesses, products and services online? Surprisingly, they still turn primarily to good, old-fashioned search engines, according to a recent study by Telefonica reported in MediaPost. The poll of more than 1,000 U.S. Millennials age 18 and up found more than half (57 percent) turn to search engines when they’re seeking information on restaurants, nightlife, entertainment and services. Although almost as many Millennials (52 percent) say they also use social media when seeking information about restaurants, nightlife, entertainment and services, the Internet was viewed as the preferred source of information overall. Read more…

Web.com Small Business Tip of the Day: Are You in Trouble With Google?
Home Page Blog, internet marketing, On Your Way

They don’t call, they don’t write…have you done something to offend the biggest search engine company in the world? If you’re still trying to get Google to move you up in its search rankings to no avail maybe your website isn’t up to their standards. If your site isn’t mobile-friendly or if you have long load times, blank screens and customer complaints, Google will demote you, but you can fix it. Two areas to fix are faulty redirects and mobile-only errors, which are usually blank screens. Read more…

SEO 101: Everything You Need to Know About SEO in 2013
Home Page Blog, Marketing/Branding, SEO
SEO 101: Everything You Need to Know About SEO in 2013
3 June 2013

As search engines and the algorithms they use change, so too do search engine optimization (SEO) best practices. My friend and go-to SEO expert, Kathryn McGeehan of MarketWise, recently shared valuable background information and numerous tips and tricks with me. SEO in 2013 is all about Google simply because Google owns search – and that means we need to play by their rules. Read more…

1 Simple Step That Can Make More People Eat at Your Restaurant
Entrepreneurship, Facebook/Social Media, Home Page Blog
1 Simple Step That Can Make More People Eat at Your Restaurant
16 May 2013

Do you own a restaurant? Then you need to know that restaurants are the industry consumers most often search for on mobile applications and browsers. A new study by Constant Contact and research firm Chadwick Martin Bailey found that 81 percent of consumers have used a mobile app and 92 percent have used a Web browser on a mobile device to search for a restaurant in the last six months. That puts restaurants ahead of other frequently searched industries, including retail, entertainment, hotel and personal service businesses. Read more…

7 Reasons Being Niche Will Improve Your Small Business’s Marketing Strategy
Customer Service, Home Page Blog, Online Marketing
7 Reasons Being Niche Will Improve Your Small Business’s Marketing Strategy
14 May 2013

No matter what industry or field you look at, you will find specialties. There are small animal vets, and there are equine vets. There are fashion designers who specialize in baby ready-to-wear and ones who produce haute couture. Read more…

Athens, Dallas, Greenville, Potomac: The Web.com Small Business Forum Is Coming to Your City in May!
current events, eCommerce, Facebook/Social Media
Athens, Dallas, Greenville, Potomac: The Web.com Small Business Forum Is Coming to Your City in May!
29 April 2013

The month of May is chock-full of learning opportunities for small business owners in Athens, Dallas, Greenville, and Potomac. When the Web. com Small Business Forum travels to those cities, SMBs can attend the free breakfast forums and get practical tips on integrating their website, SEO, social media, eCommerce, and mobile activities to generate leads and grow their business. Read more…

Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
eCommerce, Facebook/Social Media, internet marketing
forum.web.com
26 April 2013

Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

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