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The Friday Small Business Roundup: Social Media Marketing and More
eCommerce, internet marketing, Search Engine Optimization
forum.web.com
13 July 2012

Check out this week’s Friday Small Business Roundup for tips and ideas to help grow your business. To keep up with Google’s latest changes and how they affect your website’s SEO, check out Your Guide to the Newly Updated Google Analytics by Monika Jansen. It’s not too early for retailers to plan for back-to-school marketing. Read more…

SEO Best Practices for Small Business Success
Search Engine Optimization
SEO Best Practices for Small Business Success
11 July 2012

Search engine optimization, or SEO, is a powerful tool for any online marketing strategy. So as more small businesses—including your competitors—promote their products and services on the Web, it’s more important than ever that your SEO efforts help customers find your site first. In a recent article on the Solid Cactus blog—one of the Web. Read more…

Friday Small Business Roundup: Local Search Secrets and More
internet marketing, Search Engine Optimization, Web Design
forum.web.com
6 July 2012

Check out this week’s Friday Roundup for tips and ideas to help grow your business. Local search is becoming vital to small business success, but have recent changes to Google affected your marketing results from local search? Read Rieva Lesonsky’s What Factors Influence Local Search Results? to find out. Then read Monika Jansen’s 7 New Tips for Your Location-Based Marketing Strategy to delve deeper into how to boost your local search results. Read more…

The Importance of Google+ in Your Business
internet marketing,Search Engine Optimization
The Importance of Google+ in Your Business
14 June 2012

If you’re a social media user, even a casual one, you have no doubt heard of Google+ (pronounced Google Plus). If you haven’t, it’s basically a social network that was supposed to compete with Facebook. It hasn’t, because nothing in the foreseeable future is going to replace Facebook, but Google+ is giving it the old college try. Read more…

Getting a Website: What You Need to Know
Domains/Hosting, internet marketing, Just Getting Started
Getting a Website: What You Need to Know
22 May 2012

If you want to set up a business website, here are a few things you need to know to make it a success. These are five things we tell our customers whenever they want a new website. 1. Read more…

4 More Secrets to Promoting Business Online
Search Engine Optimization
4 More Secrets to Promoting Business Online
9 May 2012

We’ve already shared four secrets with promoting your business online. And the world is filled with enough books on the subject, you could start a library, so those four tips are like that tiny first bite of an appetizer at the world’s largest buffet. We wanted to give you a few more secrets so you can continue to promote your business online. Read more…

“The Sound of Music” and 7 Sins of SEO [Redux]
Deborah Ager, SEO, Women In Business
9 August 2011

[Ed: With minor changes, we republish one of our earlier posts though it's more than two years old (gasp!). Still good, still relevant. In The Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start. Read more…

Why Do I Need a Paid Search Ad If I Rank Well Organically?
internet marketing
Why Do I Need a Paid Search Ad If I Rank Well Organically?
1 August 2011

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that your website content is strong and organized, you have to invest in an effective backlink strategy, you have to do extensive keyword research, and you have to monitor and analyze your results and make continual changes. For many small businesses, this means hiring a firm specializing in search engine optimization (SEO). Read more…

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