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SEO 101: Everything You Need to Know About SEO in 2013
Home Page Blog, Marketing/Branding, SEO
SEO 101: Everything You Need to Know About SEO in 2013
3 June 2013

As search engines and the algorithms they use change, so too do search engine optimization (SEO) best practices. My friend and go-to SEO expert, Kathryn McGeehan of MarketWise, recently shared valuable background information and numerous tips and tricks with me. SEO in 2013 is all about Google simply because Google owns search – and that means we need to play by their rules. Read more…

Traffic Generation: It’s Not All About SEO
Deborah Ager, SEO, social media
Traffic Generation: It's Not All About SEO
2 August 2010

These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. I encouraged them to think about people over robots. and to buy the products. Read more…

The Art and Science of SEO: From Local to Global
Deborah Ager, SEO, Women In Business
The Art and Science of SEO: From Local to Global
29 April 2010

From local to global. In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Read more…

The Art and Science of Local Search Engine Optimization
Deborah Ager, SEO, Women In Business
The Art and Science of Local Search Engine Optimization
13 April 2010

Do you want to be the business that pops up in search queries near your business base? If you own a business that depends upon local customers – such as a hair salon, dental practice, accounting office, law office – then this post will outline the first steps you need to take to show up in local search. As written in a previous article on SEO, take the time to find search queries related to your business. I’ve heard individuals boast that they show up number one for “Maryland XYZ. Read more…

How “The Sound of Music” Relates to 7 Sins of Search Engine Optimization
Deborah Ager, Interviews, Resources
How
12 June 2009

In the Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start. The same holds true in using effective search engine optimization (SEO) techniques, except you might want to start before the beginning by researching key phrases as you develop your SEO strategy or before you begin to implement optimization techniques. In the old days, one had to pick key phrases, spend months ranking for them using SEO techniques, and test whether anyone bought. Read more…

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