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Designing a Website That Converts
internet marketing,Web Design
forum.web.com
13 September 2012

In yesterday’s blog, I went over the importance of setting up a marketing program to drive traffic to your Website.  Organic search engine optimization takes time (and often a specialist) — so if you want instant traffic, it is best to try something like Google Adwords or Facebook ads (and preferably hire a company that specializes in online conversion).   Today I want to talk a little about the Website design process — because if you are spending money to drive traffic to your website, then you really need to make sure that your Website is designed to convert that traffic, or you will waste your money. Read more…

Designing Your Brand Experience To Brand Your Business
Guest Posts, Marketing and PR, Marketing/Branding
Designing Your Brand Experience To Brand Your Business
24 February 2010

Ready to give your business a logo? Stop. If you’re just launching a new business and you’re thinking about how to brand and market, don’t start branding your new business with a logo, name or slogan. Start by describing the unique and memorable experience customers will have with your company and everything else will follow. Read more…

Naked Genius for Small Business (or not?): Using Twitter’s Logo vs Your Own
Entrepreneurship, Marketing/Branding, social media
Naked Genius for Small Business (or not?):  Using Twitter's Logo vs Your Own
27 April 2009

A New Orleans pizza joint called Naked Pizza, known for its healthier approach to preparing the dish, just put up a huge billboard in front of its restaurant. and the company’s Twitter handle. There’s an involved discussion on the Techcrunch post with 90+ comments on the genius (or not… Read more…

Eat, Sleep, & Live Your Brand: Straight Talk from Entrepreneur Nichole Imperi
Entrepreneurship, Interviews, Mayra Ruiz-McPherson
Eat, Sleep, & Live Your Brand:  Straight Talk from Entrepreneur Nichole Imperi
9 February 2009

Guest post from Mayra Ruiz-McPherson, regular guest contributor to Women Grow Business. Mayra works as an independent marketing strategist, social media enthusiast, and blogger. With over 14 years of marketing, PR, and communications experience, Mayra helps businesses and non-profits with all aspects of their brand identity, outreach communications, and competitive positioning. Read more…

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