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Web.com Small Business Tip of the Day: If You Build It…
Getting Advanced, Home Page Blog, Marketing/Branding

Not surprisingly, small business owners list building their email list as an ongoing priority in their strategy to grow their businesses.   According to Constant Contact’s “Growing Contacts, Growing Business” study, 57 percent of respondents say they are actively trying to grow their email contact lists “at all times. ” Why do they care? Forty-four percent say the reason to grow email lists is to bolster repeat business; 39 percent cite customer relationship building; and 12 percent say they are seeking customer referrals. Read more…

How Can Home-Related Businesses Market to Millennials?
Getting Advanced, Home Page Blog, Marketing/Branding
How Can Home-Related Businesses Market to Millennials?
25 June 2013

As home prices start to rebound in many parts of the country that were hard-hit during the mortgage crisis and the Great Recession, small business owners including construction companies, realtors, home remodeling businesses and interior designers are holding their breath, hoping home sales continue on the upswing. The Los Angeles Times recently took a closer look at the challenges of marketing home ownership to Millennials. Good news: There are 95 million people ages 10 to 32 (10 million more than the number of Baby Boomers). Read more…

Web.com Small Business Tip of the Day: Food for Thought
Getting Advanced, Home Page Blog, Marketing/Branding

Despite a still-slow economy, quick service restaurants should still see an increase in visits this year, according to the research firm NPD Group. To make sure you’re doing everything you can to get your restaurant sales up, keep up on the latest food trends for 2013. Using local food sources, adding healthy kids’ meals, offering more fruits and vegetables and having snacks as meals on your menu could help boost sales as consumers on the go want fresh and healthy choices when they need to grab a quick bite. Read more…

Web.com Small Business Tip of the Day: Forget Your Troubles, Come on, Get Appy
Getting Advanced, Home Page Blog, Launching Product

If your business develops apps or you’re contemplating adding an app to your business, you’ll want to target tablet owners in your marketing strategy. According to a report from Analysys Mason, tablet owners spend three times as much on apps when compared to consumers who only have a smartphone. Smartphone owners who also had a tablet spent $6.50 a month on apps, and even more when the respondents owned iPads or iPhones. Read more…

Web.com Small Business Tip of the Day: It’s Breakfast Hour Somewhere
Customer Service, Home Page Blog, Just Getting Started

Sometimes the simplest idea can make the difference between profits and stagnation. Breakfast items have been a hot addition to restaurant menus for the past few years, and now the latest twist is McDonald’s adding their most popular breakfast items to their “Late Night” menu, available from midnight to 4 a.m. Still trying to regain lower-income customers who left during the recession and haven’t returned to the Golden Arches yet, McDonald’s thinks this small change could lure some back in the “midnight hours. Read more…

People Are Talking—About Your Customer Service, That Is
Customer Service, Getting Advanced, Home Page Blog
People Are Talking—About Your Customer Service, That Is
14 June 2013

No matter what type of customer service they receive from your business—good or bad—customers tell others about it both online and off, a study by Zendesk reports. Some 87 percent of customers say they tell others about good customer service. The bad news is that more of them (95 percent) tell people when they have a bad customer service experience. Read more…

What Are Consumers Spending on This Summer—and How Can You Get Your Share?
Home Page Blog, Marketing/Branding, On Your Way
What Are Consumers Spending on This Summer—and How Can You Get Your Share?
13 June 2013

What will consumers be spending money this summer? Travel tickets and hotel rooms, according to a new study from Burst Media that found more than half (53. 7 percent) of U.S. adults plan to take a vacation this summer. Planning ahead, more than half (51.1 percent) of those who say they’ll vacation have already started making arrangements such as buying tickets and booking hotels. Read more…

Is a Talent Shortage Hurting Your Customer Service?
current events, Customer Service, Getting Advanced
Is a Talent Shortage Hurting Your Customer Service?
12 June 2013

It’s hard to believe, but despite the lingering effects of the recession and still-high unemployment rates, U.S. employers are having trouble finding qualified staff to fill the positions they need. ManpowerGroup’s eighth annual Talent Shortage Survey found that 39 percent of U.S. employers are having difficulty finding staff with the right skills. While that’s down from 49 percent who reported this problem in 2012, it’s still a significant percentage. Read more…

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