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What Is Social Currency, and Why Is It Important for B2B Companies?
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What Is Social Currency, and Why Is It Important for B2B Companies?
15 August 2013

The term social currency was coined by Vivaldi Partners in 2010 – so naturally, they are experts on this subject. Social currency is the degree to which customers share a brand or information about a brand with others. Every business is social, that’s why – even B2B companies. Read more…

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