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For Retailers, It’s the Year of Social Media
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For Retailers, It’s the Year of Social Media
11 December 2009

With consumer sales iffy—and competition fierce—retailers are trying to find any edge to stand out. And for the current holiday rush, the focus is on social media, especially Facebook and Twitter. If you take a look at a survey from BDO Seidman, the usage is off-the-charts, going from 4% of retailers in 2007 to more than half this year. Read more…

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