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FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
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FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
6 January 2010

When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to be aware of, such as the Federal Trade Commission’s (FTC’s) recently revised guidelines (“Guides”) concerning the use of endorsements and testimonials in advertising. The Guides went into effect on December 1, 2009, and cover the advertising of products and services. Read more…

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