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How to Make the Most of Brand Engagement on Instagram
Home Page Blog, Marketing/Branding, social media
How to Make the Most of Brand Engagement on Instagram
22 April 2014

Way back in February, L2 Think Tank, a membership organization that brings together academia and industry to drive digital marketing innovation, released Intelligence Report: Instagram (created in partnership with Olapic). Despite its blah name, this report included some pretty eye-opening information about how powerful Instagram is when it comes to brand engagement. Turns out, it’s better than all the other social media biggies: Pinterest, Facebook, Twitter, and Google+. Read more…

5 Actionable Social Media Marketing Insights From SXSW 2014
Home Page Blog, Marketing/Branding, social media
5 Actionable Social Media Marketing Insights From SXSW 2014
1 April 2014

I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
Home Page Blog, Marketing/Branding, social media
The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
17 December 2013

As you look forward to 2014 and start putting together your marketing strategy for the new year, keep the concept of agile marketing in mind to ensure you can actually meet your goals. Agile marketing is a necessity in our real-time, constantly-in-flux world. It’s all about being flexible so you can easily respond and adapt to changes in the economy, market, customer preferences, new technology – whatever comes your way. Read more…

Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
Home Page Blog,social media
Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
31 October 2013

Well, it depends on who you ask! In this blog post, we’ll take a look at the five most common social media fears I hear on a regular basis and how to turn those fears/tricks into confidence/treats. 1. Trick: It seems that there are new social media strategies and best practices, new social networks, and major updates from established platforms popping up all the time. Read more…

How a Branding Agency Found the Keys to Online Marketing Success
Home Page Blog,Marketing/Branding
How a Branding Agency Found the Keys to Online Marketing Success
24 October 2013

Sisarina is a Bethesda, Maryland-based branding and marketing company that doesn’t just “do” – they also teach their customers how to do everything. Not only do they know branding and marketing, they do an awesome job of it themselves. Just check out their website and you’ll see what I mean. Read more…

7 Technical Skills Every Small Business Owner Needs For Online Marketing
Home Page Blog,internet marketing
7 Technical Skills Every Small Business Owner Needs For Online Marketing
3 October 2013

No, I did not make that up. October 3 really is the holiday when we tell the tech-y nerds and geeks in our lives how much easier they make our lives. Because, really, where would we be if we had to recover our crashed hard drives ourselves? That’s right – up a creek without a paddle. Read more…

5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
Home Page Blog,social media
5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
13 September 2013

Social media is a living, breathing thing that is constantly changing – like a child, a garden, or the bread dough proofing on the counter. It’s not a giant rock, a tree, or a toy train, things that change slowly over time, if it all. Once you can accept that idea, you can stop trying to control it, which would be as futile as trying to control the weather. Read more…

13 Small Changes That Will Greatly Improve Your Social Media Marketing
Home Page Blog, Marketing/Branding, social media
13 Small Changes That Will Greatly Improve Your Social Media Marketing
22 August 2013

I think Dan Zarrella is my social media hero. His entire goal in life is to quantify social media behavior so we marketers can use it better, and because social media is always changing, there’s always something new to learn. In his latest SlideShare, he shared a lot of new information. Read more…

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