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Web.com Small Business Tip of the Day: Take a Picture, It Lasts Longer
Home Page Blog, On Your Way, Online Marketing
Web.com Small Business Tip of the Day: Take a Picture, It Lasts Longer
2 September 2013

You might think Instagram is only important to your 13-year-old niece, but according to an L2 Think Tank report, Instagram registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. The photo- and video-sharing social platform is one of many popular visual platforms like Vine, Pinterest and YouTube which are growing significantly and continue to be important platforms for brand-building. Even if your business does not have an official visual social account, you can reap the rewards of consumers talking about your business on these platforms. Read more…

Web.com Small Business Tip of the Day: The Color of Success
Home Page Blog, Marketing/Branding, On Your Way

If you’re new to Pinterest, you may still be trying to figure out what kinds of pins get the most attention and most repins. According to a study by Curalate, the answer is images that are rich in detail and have multiple colors. Pinterest pinners like colors, and images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. Read more…

Web.com Small Business Tip of the Day: It’s Nice to Share
Home Page Blog, On Your Way, Online Marketing

According to Nielsen statistics, Facebook users share 2. 5 billion pieces of content per day and Twitter users send 400 million tweets per day. That’s a whole lot of sharing going on and a huge reason why you should be providing content on your website and then linking to your social media sites. Read more…

5 Steps to Using Twitter as a Customer Service Tool
Customer Service, Getting Advanced, Home Page Blog
5 Steps to Using Twitter as a Customer Service Tool
17 June 2013

If your small business is on Twitter to promote your product and services, why not take it to the next level and use Twitter as a customer service tool? Implementing a “customer service via Twitter” option can be one of the most effective ways of dealing with customer service issues. In fact, even if you don’t want to create a dedicated Twitter handle for customer service, you should have a strategy for responding to complaints and problems customers vent on Twitter about your business. Otherwise, customer service issues that aren’t handled properly can blow up in your face. Read more…

Web.com Small Business Tip of the Day: Social Media Goes B2B
Facebook/Social Media, Getting Advanced, Home Page Blog

It’s well-documented that consumers use social media to help make buying decisions, and according to a recent Forrester report the same is true for B2B buyers. Eighty-five percent of business decision-makers said at least one social media channel is either important or very important when making technology purchase decisions. The number-one place top executives check are support forums or discussion forums (63 percent), followed by virtual events or virtual trade shows (47 percent); online videos (46 percent); LinkedIn (40 percent); blogs (36 percent); professional social networking sites, not including LinkedIn or Twitter (35 percent); Twitter (19 percent); and Facebook (19 percent). Read more…

Web.com Small Business Tip of the Day: What You Need to Know About Social Media Metrics
Facebook/Social Media, Getting Advanced, Home Page Blog

Tracking what works in social media and what doesn’t isn’t always easy for a busy small business owner. Here are five quick tips for improving your social media metrics: 1) Use Google Analytics—it includes social media traffic so you can see how people are finding your website. 2) Pay attention to your click rate on your social shares. Read more…

Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
current events, Customer Service, Facebook/Social Media
Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
3 June 2013

Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior. The study polled 10,000 consumers in the U.S., U.K., Canada, Brazil, Germany, France, Russia, China, India and Japan. Read more…

How to Use Social Media to Find Job Candidates
Facebook/Social Media, Getting Advanced, Home Page Blog
How to Use Social Media to Find Job Candidates
24 May 2013

Are you searching for job candidates the old-fashioned way—by placing want ads on newspaper or job search websites? That’s all well and good, but you can boost your chances of finding the perfect hire by expanding your job candidate outreach to include social media. Social media is a natural way to search for job candidates, and has some great benefits. First, if you get recommendations for job candidates from people you know, the candidates are already vetted because there’s a connection. Read more…

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