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Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
Facebook/Social Media, Getting Advanced, Home Page Blog
Women in Business Tip: How to Handle Negative Social Media Buzz About Your Business
22 April 2014

While the number of consumers using social media for customer comments and complaints is up, companies’ response times seem to be down. Perhaps that’s not surprising, since starting a social media strategy usually involves thinking about all the marketing opportunities you’ll have and not about the potential negative buzz to which you could be exposing your business. If you find yourself faced with the challenge of turning around a bad reputation on social media, start with the source of the problem—which is usually your business. Read more…

5 Actionable Social Media Marketing Insights From SXSW 2014
Home Page Blog, Marketing/Branding, social media
5 Actionable Social Media Marketing Insights From SXSW 2014
1 April 2014

I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
Home Page Blog, social media, Women In Business
A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
18 March 2014

Sacha launched Grassfed Media in 2009, focusing on content strategy, social media, and marketing for socially responsible and green companies. She did so well that one of her clients hired her as their Director of Digital Media. Last year, Sacha had the itch to be her own boss again, so she relaunched Grassfed in June 2013. Read more…

Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
Home Page Blog,social media
Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
25 February 2014

Have you heard of Jelly and Snapchat? I am guessing you know Snapchat, as it has gotten a lot of press since it launched 2 ½ years ago. Jelly, however, just launched on January 7, so I am guessing you might not be as familiar with it. In any case, both are social media networks that you can use for marketing. Read more…

8 Tips to Help You Run a Successful Twitter Chat
Home Page Blog,social media
8 Tips to Help You Run a Successful Twitter Chat
18 February 2014

I have participated in a couple of Twitter chats for one of my clients, a large company in Chicago, over the last few months, and I don’t think I can emphasize enough how much fun it is or how much I have learned. Hosting a Twitter chat can be a great way to share your expertise and broaden your reach. As a bonus, you can use the transcript as a jumping off point for blog posts that are part inspirational and part educational. Read more…

How One Woman in Business Uses Social Media to the Max
Home Page Blog, Marketing/Branding, social media
How One Woman in Business Uses Social Media to the Max
28 January 2014

How’s this for a cool job title: Director of Romance. After working in the tech world, Holly Blackett made the transition to what I think is  a pretty cool job. Through her company, Zuriana’s Elegant Occasions, Holly helps couples plan their destination weddings and honeymoons and clients plan group events, like reunions and vacations (and yes, that means she gets to travel). Read more…

5 New Year’s Resolutions for Small Business Owners
Home Page Blog, Marketing/Branding, social media
5 New Year’s Resolutions for Small Business Owners
7 January 2014

I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

Top 9 Marketing Trends for Small Businesses in 2014
Home Page Blog, Marketing/Branding, social media
Top 9 Marketing Trends for Small Businesses in 2014
24 December 2013

As we look towards 2014 and make plans to ensure it is the best year ever for our small businesses, I decided to scour the Web for the top marketing trends every small business owner needs to be aware of as we close out 2013. According to Forbes, consumer expectations have risen 20% over the past 5 years. This is the time to ramp up customer service, focus on quality, and differentiate your brand – stand for something! – to avoid being viewed as a commodity, or something that is available anywhere. Read more…

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