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Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
Home Page Blog,social media
Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
10 December 2013

Kristi and Sam Whitfield are living a dream. When they launched their first food truck in Washington, DC, four years ago selling only cupcakes, people were skeptical. They now have three Curbside Cupcakes trucks, a kiosk at the indoor artisanal food emporium Union Market, and a Curbside Cafe in a residential area of the city. Read more…

What Is Social Prospecting, and How Do I Do It?
Home Page Blog,social media
What Is Social Prospecting, and How Do I Do It?
3 December 2013

Social prospecting is pretty straightforward. It’s all about finding potential clients by listening to what people are saying on social media and engaging them with valuable content. Don’t gloss over the “valuable content” part, because that is key. Read more…

The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
Home Page Blog, social media, Women In Business
The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
19 November 2013

Just like many of us moms, Jennifer Harlow is super busy balancing work with her family. As a McLean, Virginia-based real estate agent with TTR Sotheby’s International Realty just outside of Washington, DC, her work never really ends. Real estate is a 24/7, 365 kind of job – just like being a mom (Jennifer has three kids). Read more…

The Surprising Days and Times Users Visit Your Website
Getting Advanced, Home Page Blog, internet marketing
The Surprising Days and Times Users Visit Your Website
1 November 2013

Could knowing when users are more likely to visit your small business website on their mobile devices affect your mobile marketing strategy? Of course it could, and Opera Software has some answers. Opera’s latest State of the Mobile Web Report looked at consumers’ use of the mobile Internet to see what types of websites users view and engage with most on what days of the week. Traffic doesn’t necessarily mean engagement. Read more…

Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
Getting Advanced, Home Page Blog, Marketing and PR
Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
18 October 2013

If you feel like you’re spending all your time trying to learn how to use digital marketing to help your business—and that there’s no time left to actually run your business–you’re probably right. With all the changes in marketing recently, you could spend all your time thinking of ways to reach your target market digitally and still not be done. You’re not alone: In a recent study by Adobe, only 48 percent of marketers say they feel highly proficient in digital marketing, and 76 percent of responders say marketing has changed more in the past two years than on the past 50 years. Read more…

If You Advertise on Facebook, You Need To Know About Power Editor
Home Page Blog,social media
If You Advertise on Facebook, You Need To Know About Power Editor
10 October 2013

If you feel like the only person who can’t keep up with changes at Facebook, you’re not alone. I was sifting through some blog posts in my inbox and found a Social Media Examiner guide to the Facebook Power Editor, something I had never heard of before. Power Editor is a free browser plugin created by Facebook that lets you edit all of your Facebook ads all at once (also, it works best with Chrome). Read more…

How Are Smart Restaurant Owners Using Digital Marketing?
Getting Advanced, Home Page Blog, Online Marketing
How Are Smart Restaurant Owners Using Digital Marketing?
2 October 2013

Savvy restaurant owners are rapidly increasing their use of digital marketing tactics, according to a new study conducted by Hospitality Technology. Social media outreach was by far the most popular online marketing tactic, used by nearly nine out of 10 restaurants in the poll (89 percent), up from 77 percent last year. Nearly three in 10 (29 percent) use daily deals, up from 27 percent last year. Read more…

Should You Dump Your Brand’s Facebook Page For Google+?
Home Page Blog, Marketing/Branding, social media
Should You Dump Your Brand’s Facebook Page For Google+?
24 September 2013

If you’ve been keeping up with Facebook, you know that last year, they changed their algorithm to the detriment of brands. Reach (the number of people who see your company’s post), dropped by a lot – 40 percent or so, according to TechCrunch. It is estimated that posts are seen by about 10 percent of a brand’s Facebook fans. Read more…

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