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5 Steps to Using Online Video to Attract Customers
Getting Advanced, Home Page Blog, Online Marketing
5 Steps to Using Online Video to Attract Customers
16 September 2013

Are you using online video to attract customers to your website and your business? If not, you could be missing out. Online video is one of the fastest-growing types of content around. Some 187 million Americans watched 48 billion online videos in July 2013, according to comScore statistics. Read more…

7 Social Media Marketing Ideas for Your Restaurant
Facebook/Social Media, Home Page Blog, On Your Way
7 Social Media Marketing Ideas for Your Restaurant
15 September 2013

Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
Home Page Blog,social media
5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
13 September 2013

Social media is a living, breathing thing that is constantly changing – like a child, a garden, or the bread dough proofing on the counter. It’s not a giant rock, a tree, or a toy train, things that change slowly over time, if it all. Once you can accept that idea, you can stop trying to control it, which would be as futile as trying to control the weather. Read more…

5 Tips for Using Instagram for B2B Marketing
Home Page Blog, Marketing/Branding, social media
5 Tips for Using Instagram for B2B Marketing
5 September 2013

I don’t know about you, but I love Instagram – and it’s not just all of the cool filters I can choose from, either. The app just makes it so darn easy to take and share beautiful photos, it’s a shame not to use it for B2B marketing. 1. Read more…

Web.com Small Business Tip of the Day: Blog Fog
Getting Advanced, Home Page Blog, Marketing/Branding
Web.com Small Business Tip of the Day: Blog Fog
22 August 2013

When your WordPress website isn’t working right, your options are to 1) Try and figure out the issue yourself; 2) Call in an expert to fix the problem; or 3) Ignore the glitch and hope no one notices. Anyway you handle it, website or blog problems mean lost productivity and lost profits. To help keep downtime to a minimum, make sure you start with a good Web hosting company that provides regular security updates and great customer service. Read more…

13 Small Changes That Will Greatly Improve Your Social Media Marketing
Home Page Blog, Marketing/Branding, social media
13 Small Changes That Will Greatly Improve Your Social Media Marketing
22 August 2013

I think Dan Zarrella is my social media hero. His entire goal in life is to quantify social media behavior so we marketers can use it better, and because social media is always changing, there’s always something new to learn. In his latest SlideShare, he shared a lot of new information. Read more…

Web.com Small Business Tip of the Day: To Pinterest or Not to Pinterest?
Getting Advanced, Home Page Blog, Pinterest
Web.com Small Business Tip of the Day: To Pinterest or Not to Pinterest?
21 August 2013

According to social media marketing analytics company Piqora, Pinterest pins drive traffic for  up to 30 days. Piqora studied the traffic generation potential of pins as they age and found that while 40 percent of the clicks happen within the first day and 70 percent of the clicks happen within first two days, the remaining 30 percent of clicks may happen at any time up through the next 30 days (and beyond). Why such staying power for Pinterest pins? Unlike Facebook and Twitter, where users bounce off and on fairly quickly, the study concludes Pinterest is a site where users search for inspiration and ideas, making it a “task-driven network” rather than a time-sensitive one like Facebook and Twitter. Read more…

When Marketing to Moms, Mobile and Social Are Key
Getting Advanced, Home Page Blog, Mobile marketing
When Marketing to Moms, Mobile and Social Are Key
21 August 2013

Is your small business marketing to moms? You should be—according to eMarketer, there are some 35. 7 million moms with children under 18 at home, and these moms possess some $2. 25 trillion in annual purchasing power.Two-thirds of moms say the Internet has changed the way they get information about products they buy, and 46.9 percent say they do more shopping online than ever before. Read more…

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