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When Marketing to Moms, Mobile and Social Are Key
Getting Advanced, Home Page Blog, Mobile marketing
When Marketing to Moms, Mobile and Social Are Key
21 August 2013

Is your small business marketing to moms? You should be—according to eMarketer, there are some 35. 7 million moms with children under 18 at home, and these moms possess some $2. 25 trillion in annual purchasing power.Two-thirds of moms say the Internet has changed the way they get information about products they buy, and 46.9 percent say they do more shopping online than ever before. Read more…

Web.com Small Business Tip of the Day: The Deal on Deals
Home Page Blog, On Your Way, Online Marketing
Web.com Small Business Tip of the Day: The Deal on Deals
20 August 2013

Once you’ve made the decision to get your business on one of the many daily deal sites, you need to make a plan to make sure your campaign comes off without a hitch. Daily deal powerhouse Groupon and the National Restaurant Association polled more than 500 restaurant decision makers, including 152 who have participated in daily deal campaigns, and released their findings for best practices to help ensure daily deal success. In a nutshell: Look for upsell opportunities, encourage repeat visitors with a customer loyalty program, track offer redemption, and schedule daily deal timing based on business needs and seasonality. Read more…

How to Become an Industry Influencer
Home Page Blog,Marketing/Branding
How to Become an Industry Influencer
20 August 2013

I follow a bunch of influencers and thought leaders who are either in my industry or related to it, including Peter Shankman, Brian Solis, Guy Kawasaki, and Ekaterina Walter. I value their insights and ideas, and I genuinely enjoy learning (a heck of a lot) from them. Because they did not start out as influencers and thought leaders, I started thinking about what they did to stand out and become sought-after speakers, consultants, and authors. Read more…

Small Business Owners Get the Competitive Edge at Free Online Marketing Forums in August
Online Marketing,Web.com Small Business Forum
Small Business Owners Get the Competitive Edge at Free Online Marketing Forums in August
19 August 2013

We’re all over the map in August as the Web. com Small Business Forum brings online marketing expertise to communities across the country. Forum attendees take away practical website, SEO, eCommerce, mobile, and social media tips to help them increase their visibility online and optimize their marketing efforts. Read more…

What Is Social Currency, and Why Is It Important for B2B Companies?
Home Page Blog,Marketing/Branding
What Is Social Currency, and Why Is It Important for B2B Companies?
15 August 2013

The term social currency was coined by Vivaldi Partners in 2010 – so naturally, they are experts on this subject. Social currency is the degree to which customers share a brand or information about a brand with others. Every business is social, that’s why – even B2B companies. Read more…

Web.com Small Business Tip of the Day: Every Day Is Mother’s Day
Home Page Blog, Marketing and PR, Mobile marketing
Web.com Small Business Tip of the Day: Every Day Is Mother’s Day
12 August 2013

According to estimates by eMarketer, there were 35. 7 million moms in the U S with kids under age 18 last year. That’s a whole lot of busy moms who want to streamline the shopping process. Read more…

6 Reasons You Should Be Using Google+
Home Page Blog,Marketing and PR
6 Reasons You Should Be Using Google+
8 August 2013

When Google+ first came out, everyone thought, “Oh no, another social network. ” But because it’s operated by Google, it is not just another network. It is the second biggest social network. Read more…

Web.com Small Business Tip of the Day: Show Off Your Online Fans Offline
Facebook/Social Media, Getting Advanced, Home Page Blog

According to recent Facebook statistics there are more than 2 billion connections between local businesses and people, which shows the extensive reach small businesses enjoy on Facebook. Business owners use Facebook not only to connect with customers, answer questions and advertise events, but also to entice customers into their physical locations. One company has found a way to bridge the gap between a business’s “physical walls and their digital profiles. Read more…

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