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Are Facebook Company Pages Replacing Business Websites?
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Are Facebook Company Pages Replacing Business Websites?
1 April 2011

A debate is brewing among traditional website firms and social media experts about whether business websites are still necessary in light of the rise of Facebook Company Pages. At the recent ILM (Interactive Local Media) East conference, keynote speaker Maz Sharafi, Facebook’s Senior Manager of Local Monetization, cut to the chase, asserting that with the advent of Facebook Company Pages small businesses no longer need their own websites. It is an interesting argument given the quick rise in Company Pages and the desire small businesses have to invigorate their outreach to existing and new customers using the social networking site. Read more…

Ms. Interwebz and Etiquette 3.0
Liz Scherer, Ms. Interwebz, Networking
Ms. Interwebz and Etiquette 3.0
23 September 2010

when business and social etiquette were acknowledged as necessities and not exceptions, there was a certain decorum that ruled: be polite, be kind and don’t interrupt. However, it seems that as we’ve become more connected, we’ve also become more disconnected with the basic rules of engagement. Although the reasons for this might be multi-factorial, e.g. multitasking or the modern need for immediate, instant gratification, the rules of engagement have not really changed. Read more…

7 Ways to Build Your Fan Base on Facebook
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7 Ways to Build Your Fan Base on Facebook
22 June 2010

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their interest and keep the momentum going for your business. Advertise your fan page. Read more…

Your Business Needs to Be on Facebook—Now
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Your Business Needs to Be on Facebook—Now
16 February 2010

It’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Read more…

CoTweet vs. HootSuite: Which Twitter Service Is Best for Your Small Business?
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CoTweet vs. HootSuite: Which Twitter Service Is Best for Your Small Business?
16 December 2009

When it comes to tools and services available to manage Twitter, there is a virtual bounty—a Twitter-copia, if you will. . . Read more…

Chief Troublemaker Asks: Is It Time to Unfriend People in Your Social Networks?
Joanna Pineda, social media, Women In Business
Chief Troublemaker Asks: Is It Time to Unfriend People in Your Social Networks?
7 December 2009

I was talking to one of the Cat Herders (Project Manager) at Matrix Group today. She said she was trimming her Facebook friend list and unfriending some people. Unfriending. Read more…

Former Presidential Appointee Vivian Shimoyama Gets SmallBizCool!
Blogworld, Entrepreneurship, Interviews
forum.web.com
2 November 2009

She’s a former presidential appointee to the National Women’s Business Council. And she’s an advocate for entrepreneurs and small business, working with national plus state agencies on ensuring interests of small business owners are heard. She’s Vivian Shimoyama who founded Breakthru Solutions. Read more…

How Social Networks Can Deliver More Customers to Your Restaurant
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How Social Networks Can Deliver More Customers to Your Restaurant
20 October 2009

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand awareness about your business. Where do you begin? Everyone needs a plan. Read more…

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