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Twitter Tool Helps Measure Effectiveness of Your Tweets
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Twitter Tool Helps Measure Effectiveness of Your Tweets
12 October 2009

Are you just getting started using Twitter for your business, or have you been online for a while and need a way to measure your social networking clout? Either way, you’ll find that Twitalyzer is a useful tool that helps you measure the reach of your tweets, including influence, generosity, and other important metrics. Take a “snapshot” of your standing today on Twitalyzer, focus on areas of improvement identified by the tool, and check back in a month to see if you’ve made any progress in expanding your reach. Read more…

Facebook for Your Online Success
Mobile/Applications,Uncategorized
Facebook for Your Online Success
2 October 2009

Facebook has become an integral part of the digital culture: over 300 million people presently share photos, post anecdotes and share ‘what’s on their mind’ in the context of their own personal community. Facebook offers an unprecedented opportunity for people to stay connected with family and friends—often long-lost—on a daily basis. In the past year, Facebook has introduced some new capabilities that allow you to use their network as a platform for your business. Read more…

Will Google’s Wave Be a Fave for Small Businesses?
news
Will Google’s Wave Be a Fave for Small Businesses?
2 October 2009

When Google™ speaks, people listen. When Google spoke this week, what they said (and did) promised to change the way we communicate. At least that’s the way it seems, given the buzz that Google Wave has been generating since the search engine giant announced its imminent arrival in May. Read more…

From Navigation to Web Video: Increasing Traffic and Conversion Rates for Your E-commerce Site
eCommerce, Rebecca Malik, Resources
From Navigation to Web Video:  Increasing Traffic and Conversion Rates for Your E-commerce Site
1 October 2009

Sometimes I have a tendency to overcomplicate things. For example, when creating a strategy for my e-commerce business – an online contemporary furniture store – I became overwhelmed with the perceived complexities of the project. However, it boils down to a few very basic points. Read more…

Build Your Business on Facebook
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Build Your Business on Facebook
22 September 2009

You may be on Facebook to connect with friends and family, but did you know it could also help you build your business? Facebook is an effective marketing tool that allows you to connect with people and spread the word about your services, products, promotions, and other aspects of your business. Creating a fan page for your business will acquaint you with opportunities to promote your business on the social networking site. This article from Mashable on setting up a Facebook fan page for your business is a great starting point and includes some great tips to expand awareness about your business. Read more…

Chief Troublemaker Joanna Pineda on the Meal Metaphor in Business
Entrepreneurship, Joanna Pineda, social media
Chief Troublemaker Joanna Pineda on the Meal Metaphor in Business
2 April 2009

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. Read more…

Best Time to Start-up (now): Tips on Business Plans & Power Relationships No Matter What the Economy
Entrepreneurship, Resources, Women In Business
Best Time to Start-up (now):  Tips on Business Plans & Power Relationships No Matter What the Economy
18 March 2009

Guest post by Kathy Jensen, president of Capture Consulting Group. Kathy has worked over 15 years in the IT industry for software start-ups and Fortune 500 companies (serving both public and private sectors). Her involvement in vertical markets like telecommunications, healthcare, and Internet security has shaped how she helps businesses reach solutions and their best practices. Read more…

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