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Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
current events, Customer Service, Facebook/Social Media
Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
3 June 2013

Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior. The study polled 10,000 consumers in the U.S., U.K., Canada, Brazil, Germany, France, Russia, China, India and Japan. Read more…

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