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Preparing Your Business for the Google Shopping Changes
eCommerce,internet marketing
11 June 2012

Google’s in the midst of eliminating the free product listing model in their Shopping section, and they’re replacing it with a new cost-per-click model. In a recent article on the Solid Cactus blog—one of the Web. com brands—Jason Longo talks about the marketing opportunities that the new Shopping model offers SMBs, and he shares tips on developing a profitable product listing strategy. Read more…

Getting Started with Pay-Per-Click (PPC) Advertising
eCommerce,internet marketing
29 May 2012

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising.  Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment. Read more…

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