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Top Takeaways From The Science of Marketing, Part 2
Home Page Blog,Marketing/Branding
Top Takeaways From The Science of Marketing, Part 2
13 June 2013

As I wrote about in my previous blog post, Dan Zarrella’s new book, The Science of Marketing, is a treasure trove of interesting and useful statistics that focus on how people behave online, along with the ways you can apply that information to your own digital marketing strategy. In my first blog, I wrote about more general takeaways plus a few tips around content. In this second post, I focus on Twitter and Facebook. Read more…

Top Takeaways From the Science of Marketing, Part 1
Home Page Blog,Marketing/Branding
Top Takeaways From the Science of Marketing, Part 1
11 June 2013

Dan Zarrella’s new book, The Science of Marketing, is a treasure trove of interesting and useful statistics that focus on how people behave online, along with analysis and tips to help you leverage that behavior and apply it to your own digital marketing strategy. The book covers a lot of topics: from content (ebooks, webinars) to analytics. In this first blog, I look at more general takeaways plus content. Read more…

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