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Adding Twitter to Your Marketing Mix
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Adding Twitter to Your Marketing Mix
20 September 2012

If you’ve been toying with the idea of adding Twitter to your marketing mix, here’s some research to consider from digital intelligence firm Compete. In a recent survey, they examined how consumers are interacting with the brands they follow on social networks like Twitter and Facebook. 56% are more likely to purchase a product from the brand (compared to 47%). Read more…

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