Follow Us: Small Business Tip of the Day: The Wealthy Don’t Leave Home Without It
eCommerce, Getting Advanced, Home Page Blog

Even if they have personal shoppers on Rodeo Dr. in Beverly Hills or Fifth Avenue in New York City, wealthy consumers are likely to own a smartphone or tablet, and to consider these devices are important shopping tool. In a recent Luxury Institute survey, more than eight in 10 U.S. Internet users ages 21 and older with gross incomes above $150,000 owned a smartphone, while 56 percent reported owning a tablet. Read more…

How Tablets Are Changing Online Behavior
eCommerce, Getting Advanced, Home Page Blog
How Tablets Are Changing Online Behavior
10 July 2013

What are consumers using their desktop computers, mobile devices and tablets for, and how are they using them differently? A recent study by GlobalWebIndex, reported in eMarketer, has some interesting stats about how Web use is changing. While desktop still dominates, with 93% of users accessing the Internet this way, mobile is catching up fast. The poll of 180,000 Internet users worldwide says three out of five access the Internet by mobile phone and about one-fourth (22%) do so on tablets. Read more… Small Business Tip of the Day: Are You in Trouble With Google?
Home Page Blog, internet marketing, On Your Way

They don’t call, they don’t write…have you done something to offend the biggest search engine company in the world? If you’re still trying to get Google to move you up in its search rankings to no avail maybe your website isn’t up to their standards. If your site isn’t mobile-friendly or if you have long load times, blank screens and customer complaints, Google will demote you, but you can fix it. Two areas to fix are faulty redirects and mobile-only errors, which are usually blank screens. Read more… Small Business Tip of the Day: iBet You’re Reading This on an iPhone
Getting Advanced, Home Page Blog, Mobile marketing

Are your customers reading your email marketing, social media posts or website on an iPhone or Android? According to a usage study from Experian, most likely it’s an iPhone. The study showed Android users spend 49 minutes a day on their phones, while the average iPhone owner spends an hour and 15 minutes on their smartphone. And what are they using their phones for? For Android users the answer is making phone calls, while iPhone users are texting, emailing, taking pictures and social networking. Read more… Small Business Tip of the Day: Looks Count in Mobile Viewing
Business, eCommerce, Entrepreneurship

Good thing you have your mobile Web site up and running. According to a recent Kentico digital survey, 85 percent of smartphone users use their mobile phones to get information about companies and prices before making a purchase. But did you also know that 75 percent of mobile shoppers say the look and feel of a company’s mobile site weighs into their decisions about whether or not to buy from that company? In addition, 44 percent of shoppers said they would never return to a mobile website if they weren’t satisfied with their first impressions. Read more…

8 Signs It’s Time for a New Website
Grow Smart Business, Home Page Blog, Marketing/Branding
8 Signs It’s Time for a New Website
23 May 2013

Your website represents you and your business online. If it is clunky and outdated, it’s not exactly going to leave a good impression and inspire confidence in the quality of your work. I don’t need to tell you that technology is constantly changing – we all know that. Read more… Small Business Tip of the Day: Show Time
Facebook/Social Media, Getting Advanced, internet marketing
7 May 2013

According to a new research study from the Interactive Advertising Bureau, original professional online video captures the attention of 45 million U.S. viewers per month. In addition, 31 percent of those viewers are between the ages of 18-34, and 24 percent are men. Do you have videos on your website? If you don’t, you may want to add them, and there are many new companies that can make it easier to do it yourself. Read more…

Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
eCommerce, Facebook/Social Media, internet marketing
26 April 2013

Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

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