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What’s Holding M-Commerce Back?
eCommerce, Home Page Blog, Mobile/Applications
What's Holding M-Commerce Back?
27 May 2013

While more than two-thirds (68 percent) of smartphone and tablet owners having tried to make purchases using their devices, 66 percent of those have abandoned transactions because of problems during checkout, a study from Jumio reports. The “2013 Mobile Commerce Insights” study also found that 47 percent of shoppers had failed to complete a mobile purchase because the checkout process took too long, 41 percent gave up because it was too hard to enter credit card data, and 23 percent said the pur­chase would not go through. Another key issue for mobile shoppers was security. Read more…

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