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Who’s Using Smartphones and What Does It Mean to Your Business?
eCommerce, Getting Advanced, Home Page Blog
Who’s Using Smartphones and What Does It Mean to Your Business?
18 June 2013

Smartphone adoption has finally reached critical mass: More than half of American adults now own smartphones, a Pew Internet & American Life study reports. Specifically, 61 percent of cell phone owners own a smartphone. Since 91 percent of the adult population has a cell phone, that means 56 percent of all American adults have smartphones. Read more…

What’s Holding M-Commerce Back?
eCommerce, Home Page Blog, Mobile/Applications
What's Holding M-Commerce Back?
27 May 2013

While more than two-thirds (68 percent) of smartphone and tablet owners having tried to make purchases using their devices, 66 percent of those have abandoned transactions because of problems during checkout, a study from Jumio reports. The “2013 Mobile Commerce Insights” study also found that 47 percent of shoppers had failed to complete a mobile purchase because the checkout process took too long, 41 percent gave up because it was too hard to enter credit card data, and 23 percent said the pur­chase would not go through. Another key issue for mobile shoppers was security. Read more…

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