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eCommerce Website Design: Avoiding Fallout from Duplicate Content
Web Design
eCommerce Website Design: Avoiding Fallout from Duplicate Content
26 April 2010

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms of severity. Duplicate content is simply the act of copying content from another website and placing it on your own. These days, website owners who take content from a copyrighted website without the website owner’s specific permission can face legal ramifications—after all, that’s stealing another person’s hard work aimed at improving their website. Read more…

Your Competitors May Also Be Doing SEO
Search Engine Optimization
Your Competitors May Also Be Doing SEO
23 April 2010

For a small business website owner, one of the challenges of online marketing and search engine optimization (SEO) is that your competitors may also know how to get found on search engines. In fact, they may have been employing SEO tricks for years, and they may be enjoying a top spot on engines like Google™, Bing™, and Yahoo!®. Conversely, you may have had great success with SEO in the past, but then you found your site losing placement on the search engines because other people in your field have learned how to make their own sites jump over yours. Read more…

Web Design Lessons Learned
Web Design
Web Design Lessons Learned
22 April 2010

Web. com has a long history—dating back to the late 1990s—of helping small businesses promote themselves on the Web. In 1999, for example, Bill Clinton was president, most of the world dialed up to the Internet, and people used search engines like Lycos® and HotBot. Read more…

An Economic Antidepressant for Small Business Owners?
Small Business Development
An Economic Antidepressant for Small Business Owners?
19 February 2010

Every time I turn on the TV these days, I’m met by the “depression hurts” piano chords of the Cymbalta® commercial. Depression is big business these days, so I don’t necessarily blame Eli Lilly, Cymbalta’s maker, for promoting a pill to every demographic imaginable. The fact that it can also cause headaches, nausea, and yes, even suicide, doesn’t make Eli Lilly any less gun-shy about promoting the potential benefits of the drug. Read more…

Website Design and German Engineering
Web Design
Website Design and German Engineering
26 January 2010

You may have heard a bit about website ‘usability’ these days and its importance. I have studied Web usability myself, but in doing so I found that most of it was common sense—it is really about customer service and treating people well. Web usability is the science of how people use your website: it is all about the user experience, how your website looks and feels to people. Read more…

Top 5 Ways Social Media Impacted My Blogging in 2009
Uncategorized
Top 5 Ways Social Media Impacted My Blogging in 2009
21 December 2009

I’ve been blogging personally for quite some time, whether it’s a random thought or an opinion on a timely topic. As an eCommerce professional, I also blog professionally on that topic. In 2009, social media improved my blogging in many areas: content, search engine optimization, and readership. Read more…

Search-Engine-Friendly Website Design
Web Design
Search-Engine-Friendly Website Design
26 October 2009

In any informed discussion about website design, it’s not long before someone will refer to the importance of the Google™ algorithm in determining your website’s ranking. Algorithms are the rules that search engines use to rank online content. Although Google does not publish the many variables that its algorithm uses to rank your website, it does promote the most important elements in designing a website that are friendly to search engines. Read more…

With eCommerce . . . the “e” Stands for EVERYONE
eCommerce
With eCommerce . . . the “e” Stands for EVERYONE
13 October 2009

Earlier this year, Forrester Research reported that online retail sales could grow 13% to $176. 9 billion by 2010. As a business owner, you should be asking yourself, “Where’s my piece of that pie?” Your opportunity to grow into a successful eCommerce business doesn’t mean you need to abandon your core brick-and-mortar store. Read more…

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