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The Marketing Minute

Remember the days when you could run a black and white print ad in your local newspaper and sell anything from cars to colas, while turning a tidy profit? We don’t either. But, they say you could! Today, marketing is more challenging with campaigns built across multiple platforms and media, and strategies changing at the speed of technology. At the same time, most business owners have less time than ever to seek answers to their questions. That’s why we created The Marketing Minute, a series of 60-second videos where Web.com experts answer common questions related to modern marketing for small businesses. We have much in the works, so check back often for new updates. Got a question? Just drop us line, and we’ll do our best to get you an answer!

How Important is Offering Free Shipping to Online Shoppers?

To stay competitive in small business, you need to meet your customers’ expectations. What are these expectations when it comes to Free Shipping? The results may surprise you.

By Sara Toole, Director, New Media

Should I Outsource Social Media or Do It Myself?

There’s no denying it. Managing social media marketing takes time, something already in short supply for many small business owners. But, is it ok to outsource social media? Here are a few things to consider to help you make a decision.

By Sara Toole, Director, New Media

How Should I Handle Bad Online Reviews?

It finally happened—your business got a horrible online review and you’re worried it’s going to ruin your reputation. Here’s what to do.

By Sara Toole, Director, New Media

What’s the Difference Between SEO and SEM?

SEO and SEM are not the same things, but both are critical components of successful online marketing plans. Here’s what you should know about each.

By Sara Toole, Director, New Media

How to Simplify Content Marketing

If you’re like most small business owners, content marketing is becoming an increasingly important piece of your marketing plan. But how do you find time in your busy day to create all the blog posts, social media status updates and other types of content you need?

By Samantha Miller, MBA Product Manager
Oct. 7th, 2014

Does E-mail Marketing Need to Be Mobile Optimized?

As of 2014, only 28 percent of marketers worldwide are optimizing their marketing emails for mobile devices. Should you be joining them?

By Samantha Miller, MBA Product Manager
Oct. 7th, 2014

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