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The Pumpkin Plan for Explosive Business Growth #12SMBTips
23 December 2011
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This year we’re marking the holiday season with a series called “12 Ways to Makeover Your Small Business in 2012“, featuring daily video content from our sponsor, Network Solutions. The video below is part of that celebration.

Today’s video is from Mike Michalowicz, The Toilet Paper Entrepreneur (@MikeMichalowicz)

CLick here if you’re unable to see the video.

In this video:

It’s all about the big Q: How do you grow your business in 2012? It’s simple – get rid of your worst clients! Mike Michalowicz explains how pumpkin growers are just like small business owners and why it is important to get rid or your rotten clients and nurture healthy ones for explosive business growth.

About Mike Michalowicz: Mike is the president of a behavioral web optimization firm,Obsidian Launch, the small business columnist for he Wall Street Journal, a frequent television guest, keynote speaker on entrepreneurship, and the author of cult classic book, The Toilet Paper Entrepreneur

He is currently writing his second book, to be released next year. His experience building three mufti-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset.

Special Offer from Network Solutions: Ring in the New Year for your small business with a new domain name. This month only, purchase a domain name for $1.99, the lowest price of the year. This offer expires December 31. Visit this special offer site to redeem. Terms, conditions and limitations to this offer apply. Happy Holidays!


    1. This was such a good tip. I have had to do this, and even though I’m sure NONE of those people are paying me any mind now, I call them “bad fit” clients, not “bad” clients. Luckily there have only been three times that I recall this happening with clients, because I started getting much better about being very picky about the people who were referred to me and whether I would work with them or not. It’s different and easier with customers – people buying products rather than services. Our current refund rate is still hovering around 1%, which isn’t bad considering the volume we typically do during a sale. But I found that each request affected me personally. So last time we had a big sale, I had an assistant to deal with that and it made a huge difference. I still got to learn from people who weren’t happy, but was able to focus on the 99% of folks who were.

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