We’ve talked about the importance of online social networking for the last several months, but we don’t want to ignore the importance of meeting people in person. This kind of networking is just as important to growing your business as online networking is.
Here are three benefits of doing real-world networking:
1. Networking events lets you meet more than one person at a time.
We like networking events where you get to meet a lot of people at once. Not only does it increase your odds of meeting people who can have a positive influence on your life, it lets you be more visible within your community. Your Chamber of Commerce, business networking groups, and even local industry groups are all places to network.
2. Read nonverbal cues, and learn about a person’s passions.
Sitting down and speaking with someone face-to-face lets you hear the excitement in their voice when they tell you about the things that excite them. It’s a bonus when that passion is their work. It helps you understand why they love what they do, and helps you make connections for them later on.
3. Create deeper relationships than you can online.
It doesn’t matter how well you get to know someone online, you will never have as deep a relationship as you can by talking to them in person. You need to see their face, hear their voice, and see their nonverbal communication to get to know them. You’re creating, in a loose sense of the word, a friendship, and you just can’t do that through a keyboa