If you have a website and a Facebook page, there are a few ways to see whether your online marketing efforts are paying off. By using the Marketing Grader from Hubspot. This tool will examine your website and blog, as well as your Facebook page, Twitter page, and your analytics package (i.e. Google Analytics), and tell you how you’re doing compared to two of your other competitors.
The Marketing Grader will look at website factors like how often you publish to your blog, whether your posts are being read, and how many pages have been indexed by the search engines. Mobile compatibility, Twitter scores, and Facebook shares are also important factors in your overall performance.
When you’re finished, you’ll receive a score out of 100, which shows how you rank against your competitors. While the temptation might be to compare your efforts to two sites that aren’t doing very well — and yes, there is a bit of an ego boost to see that you’re beating the competition — you want to compare yourself to two medical practices that have a strong and solid online marketing presence.
Marketing Grader tells you the things you’re doing well and the things you need to work on. From there, you, your office manager, or your social media management firm can figure out what holes to plug in order to get a higher score.
Ultimately the information you can gather will lead to an increased number of patients and more revenue. After all, if your marketing efforts are well-executed, your site will be easy to find. If it’s easy to find, you’ll have more potential patients checking out your page. They’ll turn into real patients. And that means more revenue.
So if your online marketing efforts aren’t yielding any great results, visit the Marketing Grader and see where you can improve.