Is social media a cruel, complicated, time-sucking trick, or the biggest and best marketing, branding, and community-building treat ever?
Well, it depends on who you ask! In this blog post, we’ll take a look at the five most common social media fears I hear on a regular basis and how to turn those fears/tricks into confidence/treats.
1. I can’t keep up
Trick: It seems that there are new social media strategies and best practices, new social networks, and major updates from established platforms popping up all the time. How am I supposed to keep up?
Treat: While it definitely can feel that way, the good news is that you don’t have to keep up with everything. Just focus on staying up-to-date with the social networks you do use. When a new one emerges – like Pinterest – check it out to see what’s what, but don’t dive in until you know your audience is on it.
2. I don’t know what to say
Trick: When I get onto a social network, stage fright takes over and I am rendered speechless. I just don’t know what to say.
Treat: The answer lies with your content strategy. You need to talk about whatever your clients care about. So, what do they care about? What questions do they ask you? What are their biggest challenges? What tips and tricks can you teach them? That is what you talk about and share on social media.
3. It’s time-consuming
Trick: I don’t have time to check and update my social media accounts and listen in on conversations all the time. I have work to do!
Treat: It is for this very reason social media management and listening tools were created. Instead of logging into each account separately, I use Hootsuite to manage my social media channels from one dashboard.
4. I won’t have any fans or followers
Trick: What if I put in all this effort, and I don’t have any fans or followers? Talk about embarrassing – and a complete waste of resources!
Treat: Keep in mind that it takes time to build up a fan base on any network. Just keep sharing useful and valuable information and treating social media as a two-way conversation street rather than a one-way bullhorn.
5. I’ll make a mistake
Trick: I am terrified of making a mistake, like posting inaccurate information, saying something stupid, or sharing information with the wrong group of people.
Treat: Don’t forget that delete and edit functions were created for a reason! But seriously, the key to not making a mistake is to not rush. Treat social media updates like emails. Take your time, look things over first, and then hit “enter.”
What are some of your other biggest social media fears?
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