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Triple Your Exposure with Repurposed Content

Smart marketers know if you want to get any traction on the web, you start by creating great content. Your audience is looking for accurate information from credible sources on topics that interest them. It’s not always easy fleshing out ideas to create articles that are thoughtful, engaging and original. Once you do, however, you certainly want to make sure you can share those ideas with as many people as possible.

Well, there’s no law that says good contenthas to be in the form of an article. In fact, you can expand your audience simply by repurposing the articles you create.

Here is how to get three new pieces of content from an existing articles.

1. Compile articles into an eBook to use as an opt-in freebie

Even when search engines direct targeted traffic to your site, there’s a good chance readers will read the information they came for and never visit your site again. This is why smart marketers use every available opportunity to grab their visitor’s email.

At, we do this by creating eBooks from our existing articles.  We use a free WordPress plugin called Anthologize. Anthologize allows us to pull related articles from our site, organize them and compile them into an eBook. We then offer the eBook as an opt-in freebie to visitors in exchange for their email address.

2. Create a slideshare presentation from your article

SlideShare ranks as one of the top 150 websites in the world. The site gets more than 60 million visitors a month, providing you with another great way to gain exposure for your content.

Once an article has been written, the hard part is done. You can quickly create a slideshare presentation, which highlights the most important points of the article. Use a program like PowerPoint or Keynote to create a slideshare presentation that is engaging and visually stunning.

One of the most important parts of any presentation is imagery. It’s worth it to comb through theCreative Commons content on Flickr, Fotopedia or Google Images. Once the presentation is done, save it as a PDF and upload it to SlideShare.

3. Use the slideshare presentation to make a YouTube video

A great slideshare presentation can easily be transformed into a great YouTube video by adding audio. YouTube gets 1 billion unique visitors every single month. You don’t need fancy desktop mics to create video. Just use the audio app on your smartphone to record yourself or someone else reading the article out loud. Reorganize the content on your slides to ensure each slide stays on the screen for about 30 seconds of voice time. Once you record the audio, add it to your presentation and record the slides with the audio as a new video presentation. Export the finished product to Camtasia (for PowerPoint presentations) or Quicktime (for Keynote presentations) then upload the video to YouTube.

You can outsource every step of the content creation process by using a platform like to find and hire freelance content providers. It’s a good idea to also embed the SlideShare presentation or YouTube video into the original article to give your site visitors a multi-media option for getting the information on your site.

It takes time to come up with new ideas and write captivating content.  Make sure that you don’t miss out on easy opportunities to leverage the same piece of content on some of the web’s most popular sites.

About The Contributor – This article is provided by Fit Small Business, a publication that helps small businesses compete and succeed, both in the online and offline worlds.


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