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Twitterchat Alert: Coy and Decoy Marketing

Seems like everyone’s using social media to promote themselves these days.

But how do you do it ethically? How do you do it so that you get results? How do you do it without it eating up your day?

Join regular contributor Tinu Abayomi-Paul for our August Twitter chat next week, when she’ll talk about all this. Some of the questions Tinu will field are:

  • How to increase your audience quality and quantity by serving your audience
  • Why inflating numbers doesn’t work
  • Tools for tracking the results of your activities
  • What connects social media to lead generation
  • How to get more leads from social media by NOT focusing on lead generation

If you’re not familiar with Tinu (gasp!), here’s a little bit about her:

Tinu Abayomi-Paul rescues web sites from obscurity and shows business people how to generate leads and traffic from the web. Founder of Free Traffic Tips and Ask Tinu, she is widely published online as an ever effective, end-to-end website promotion specialist — on Web Pro News, Search Engine Guide, and more. Ready to engage on Twitter as @tinu, she’s known to say: “You can’t knock my hustle.”

If you have more questions for Tinu, please leave them in the comments below. And it’s easy to join our Twitter chat: just sign onto Twitter from 12-1 pm ET on Monday, August 8, and follow/use the hashtag #wgbiz to participate.

Important Twitter handles for you to follow: @tinu (Tinu), @wgbiz (our official Twitter handle) and @shonali (er, me, ‘cos I’ll be helping to moderate the chat).

See you there!

Women Grow Business editor Shonali Burke is the award-winning principal of Shonali Burke Consulting, where she turns your communication conundrums into community cool. Adjunct faculty for Johns Hopkins’ MA/Communication program, she publishes Waxing UnLyrical under the watchful eyes of Chuck, Suzy Q. and Lola, her three rescue dogs. Her long-suffering husband has accepted that Shonali can most often be found on Twitter.


    1. Here’s my question for the chat: What is Tinu’s opinion of the various analyzers: Peer Index, Twitalyzer, etc. from the perspective of increasing your visibility and leads? I’m particularly interested in her opinion of where we should be spending our time; between Twitter, +Google, FB, blog, LinkedIn, commenting on others’ blogs, etc., it’s just exhausting!

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    2. @Alexandrafunfit It IS exhausting. Thanks for the questions, Alexandra! tinu and I will add it to our list (and you’re going to sign on, right, so that you can get the answer? :) ).

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    3. Hey @Alexandrafunfit – yes, it can be exhausting. So one of the things I’m going to share is my social media time management technique – and how to keep fear of loss from running your social world. One hint: the value of the analyzers depends on 1- what they analyze and 2- whether that’s relevant to YOU. For example, I hear Klout has added the time you spend on YouTube as one of its metrics. Now, if you’re in the business of recruiting new singers from new media, or your prospects love howto videos on YT, maybe that’s where you need to spend most of your timeBut. If you sell books… maybe not…. now, that doesn’t mean if you are marketing books, you shouldn’t make a YT trailer. It may just mean, maybe you’ll convert more readers by spending more time where people read… publishing excerpts in Slideshare or on your blog. It’s all about results, and what the people you want to be part of your audience want.

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    4. Hey @Alexandrafunfit – yes, it can be exhausting. So one of the things I’m going to share is my social media time management technique – and how to keep fear of loss from running your social world. One hint: the value of the analyzers depends on 1- what they analyze and 2- whether that’s relevant to YOU. For example, I hear Klout has added the time you spend on YouTube as one of its metrics. Now, if you’re in the business of recruiting new singers from new media, or your prospects love howto videos on YT, maybe that’s where you need to spend most of your timeBut. If you sell books… maybe not…. now, that doesn’t mean if you are marketing books, you shouldn’t make a YT trailer. It may just mean, maybe you’ll convert more readers by spending more time where people read… publishing excerpts in Slideshare or on your blog. It’s all about results, and what the people you want to be part of your audience want.

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    5. @Tinu@Alexandrafunfit Really look forward to this. – Alexandra, great question about analyzers (and social fatigue). I’ve changed approach to engagement a lot in the past 6 months (more Facebook pro-related groups and less twitter). I’m ready to learn Tinu’s mind on all this and experience her hustle in full swing!

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