Web.com Small Business Tip of the Day: All in the Family - Forum.web.com
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Web.com Small Business Tip of the Day: All in the Family
Mother and daughter

When marketing to family households, have you taken into account the multitudes of Milliennials who are living with their parents during and after (in some cases, way after) college? The Pew Research Center’s latest report on the living arrangements of Americans shows that the number of young adults between the ages of 18 and 31 is at its highest level in 40 years. In 2012, 36 percent of the nation’s young adults were living in their parents’ home. The reasons for staying under their parents’ roof varied widely—some young adults couldn’t find a job, while others were still attending college. The declining marriage rates of young adults are another factor. Consider the products, services and approaches such multigenerational households are likely to want when you’re planning your marketing strategy.

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Maria Valdez Haubrich

Maria Valdez Haubrich

Maria Valdez Haubrich is Chief Liaison Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.
Maria Valdez Haubrich

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