Even if your online business is thriving, it may not be time to close the doors on your brick and mortar operation just yet. According to the McKinsey & Co.’s customer insights report, “How is the American Online Consumer Evolving,” although survey respondents bought 80 percent of music and 44 percent of electronics online, the numbers were much lower for other items. Only 14 percent of respondents purchased clothing online, just 11 percent bought health and beauty items, and a mere 3 percent made pet purchases online. It seems for some products, customers still want to touch and feel merchandise first.
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