Since 43 percent of emails are opened on a mobile device such as a tablet or smartphone, your goal is to make the process as easy as possible for a mobile user. One cool way to do this is to add mobile-friendly buttons to your email messages. Just about any image, from a photo of a menu item, to a social media icon, to your business’s logo, can be turned into a button easily. Just add a clickable link to the image, and voila! Your customers will easily be able to click on the buttons, instead of fumbling to hover over tiny text links, clicking the wrong link or getting frustrated and giving up altogether.
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