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Web.com Small Business Tip of the Day: Capturing College Shoppers
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Stores have already begun stocking up for back to school, and when it comes to college students, the shopping has already begun. According to a survey from the National Retail Federation and Shop.org, over one-third of college students surveyed said they started shopping two months before the start of school, while another third will get started in the month before school starts. Almost 40 percent of back-to-college shoppers will shop online this year, much like last year. And among online back-to-college shoppers who own a smartphone and/or a tablet, close to one third will use them to redeem coupons.

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