Black Friday is not that far away. Really! And if you want your business to have a successful holiday season, the time to get started is now. According to a new survey from Blackfriday.fm and dealspl.us, the first trend you should be aware of is Black Friday will be more of a week than one day of heavy shopping. Nor will it be limited to in-store shopping. In fact, it will be hard to tell the difference between an online shopper and an in-store shopper as an increasing number of shoppers will be using their mobile devices to find the best deals and compare prices. Finally, the days of camping out in front of a store waiting for the doors to open may be history: 64 percent of responders prefer online deals on Black Friday.
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