Web.com Small Business Tip of the Day: Equal Buying for All - Forum.web.com
Follow Us:
Web.com Small Business Tip of the Day: Equal Buying for All

Don’t forget to target same-sex partners in your marketing efforts, since the buying power of same-sex partnered households is significant when compared to the average U.S. household, according to a Nielsen report. Nielson found same-sex partnered households spend at comparable rates to the average U.S. household ($50 average spend per trip vs. $46 average spend per trip for all U.S. households). But, same-sex partnered households make 16 percent more shopping trips than the average U.S. household, and these additional shopping trips make for a marked difference in total spending. Among same-sex partnered households, average annual spending on consumer packaged goods is 25 percent higher than that of the average U.S. household.

Get more news and ideas to help grow your business. Connect with Web.com on Facebook or Twitter.

Maria Valdez Haubrich

Maria Valdez Haubrich

Maria Valdez Haubrich is Chief Liaison Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.
Maria Valdez Haubrich


Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar