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Web.com Small Business Tip of the Day: Equal Buying for All
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Don’t forget to target same-sex partners in your marketing efforts, since the buying power of same-sex partnered households is significant when compared to the average U.S. household, according to a Nielsen report. Nielson found same-sex partnered households spend at comparable rates to the average U.S. household ($50 average spend per trip vs. $46 average spend per trip for all U.S. households). But, same-sex partnered households make 16 percent more shopping trips than the average U.S. household, and these additional shopping trips make for a marked difference in total spending. Among same-sex partnered households, average annual spending on consumer packaged goods is 25 percent higher than that of the average U.S. household.

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