According to estimates by eMarketer, there were 35.7 million moms in the U S with kids under age 18 last year. That’s a whole lot of busy moms who want to streamline the shopping process. And they’re doing it by going mobile: 51 percent of moms say they use a mobile device such as a smartphone or tablet daily or weekly as part of their shopping process, 52 percent of respondents said they “like to receive SMS/text messages from certain retailers;” and 44 percent said they “like to receive emails from certain stores, and I usually check that email on my mobile device.” And don’t forget to keep up your social media platforms: In a BabyCenter poll in March 2013, 45 percent of moms said they used Facebook to research products.
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