Web.com Small Business Tip of the Day: Facebook Is Going to the Dogs (and Cats) - Forum.web.com
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Web.com Small Business Tip of the Day: Facebook Is Going to the Dogs (and Cats)

What gets the most likes on social media site Facebook? Pictures of cute animals, of course.  According to a new study of 3,000 images used in “Like Ads” on Facebook by 125 brands, those with images of animals had the highest response rate overall. Does that mean you should start working Grumpy Cat into your posts? Not necessarily, but it is advisable to use some kind of images in your Facebook ads and posts. Facebook research shows Like Ads that are text-only have the lowest interaction rate. In contrast, simply adding a logo, product shot or picture of people increases interaction with the ad.

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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