If your business develops apps or you’re contemplating adding an app to your business, you’ll want to target tablet owners in your marketing strategy. According to a report from Analysys Mason, tablet owners spend three times as much on apps when compared to consumers who only have a smartphone. Smartphone owners who also had a tablet spent $6.50 a month on apps, and even more when the respondents owned iPads or iPhones. Need more convincing? Almost 60 percent of tablet owners who had installed apps on their smartphone had actually paid for an app, compared to 40 percent of non-tablet/smartphone owners.