Follow Us: Small Business Tip of the Day: Get the Skinny on Skinny


If you sell food or beverages, you’ll want to know the latest hip marketing term in your industry: “skinny,” according to Advertising Age. According to a consumer-research psychologist, “[Skinny] personifies food and makes it more endearing.” So why not just use the word “diet” instead to convey the same idea? “Diet” has negative connotations of sacrifice, while “skinny” is more lighthearted. Depending on your product and your target market, could the word “skinny” work in your business, on your menu or on the packaging of your food/beverage item?

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