Follow Us: Small Business Tip of the Day: If You Train Them, They Will Sell
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New research by Sales Commando, an international training consultancy, reveals more than half of businesses allocate more time to training their staff in social media strategies than they do to honing employees’ face-to-face and telephone sales techniques. The survey showed 54 percent of organizations preferred to focus their sales training programs on attracting potential clients via sites such as LinkedIn, rather than developing interpersonal sales skills. Sales Commando says their research shows companies could be missing out on sales opportunities because they have forgotten the fundamentals of salesmanship. The key is to know your audience and how they want to be approached.

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