Follow Us: Small Business Tip of the Day: It’s the Experience That Counts


If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may never see that customer again, says new research from Forrester. The study found that when it comes to building loyalty, the experience people have with the retailer matters more than whether or not they like the prices. In fact, customer experience accounts for 47 percent of loyalty. So stop sweating your pricing, and start focusing on providing the best possible experience for shoppers.

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky


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