Still muddled about which social media platform you should be spending your marketing efforts on? The easy answer is “All of them,” but if you’re thinking about slacking off on one of them, don’t make it Facebook. According to a new infographic from lab42.com, 87 percent of U.S. consumers who use Facebook have liked a brand on the site. If you want customers to like your brand, you need to give them a reason. Post news about your store or restaurant, success stories from happy customers or winners of an online contest you held. Check in with Facebook often so you can reply to comments and answer questions about your product or service. Don’t make the mistake of getting users to like you, only to disappear from their feeds.